Many people do not know what to do when they have an idea, particularly one with which to start, even a new business. And this is what I want to talk about: The first thing you must have is respect for ideas and to value ideas.
In business, when an idea has been harnessed properly, we call it, intellectual property (IP). Never steal or misuse other peoples ideas, particularly when they are protected by patents, and trade marks, copy writes, or trade secrets, measures.
When you have an idea, which you think is a new innovation, or even invention, don't go around telling everyone you meet (including your friends), this is like leaving your wallet on a bar counter, to go to the toilet !
Discretion, discretion, discretion.!!!
There are people who will go on Facebook site, and share their ideas with three million people. Let's say that they are very generous !
Some people prepare detailed documents and send them to third parties whom they think can help them. If you do that you will end in tears, and you probably don't deserve any sympathy !
So what do you do, if you have a new idea ?
.......To be continued
Strive Masiyiwa
CEO. Econet group
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